Practitioners who live the work
Our founders have led behavioral science work in complex, resource-constrained environments across the globe, combining academic rigor with real-world implementation experience.
12 years driving organizational change, workforce transformation, and culture shifts across governments, financial services, and large institutions. Leads human-centered change strategies that deliver measurable impact across people, culture, and performance. Previously Senior Behavioral Science Consultant at BCG and EVP at Nudge Lebanon.
BSc. Engineering, American University of Beirut
Over a decade in public policy, specializing in behaviorally informed interventions across health, sustainability, social policy, and education. Led 50+ behavioral interventions and 70+ capacity-building initiatives across the MENA region, Central Asia, and Africa. VP & Executive Director at Nudge Lebanon.
BSc. Agricultural Engineering, American University of Beirut
Over a decade of applied behavioral science leadership across public health, financial inclusion, sustainability, and organizational behavior. Collaborations with UNDP and UNICEF advanced behavioral science in international development. Previously Senior Behavioral Science Consultant at BCG and Senior UX Researcher at Meta, leading harm reduction research for millions of users. President of Nudge Lebanon.
MSc. Behavioral & Economic Science, University of Warwick
BA Business Administration, American University of Beirut